Kiyo: Taking cue from MTN
but presented in a subtle manner, Airtel has released their commercial for the
number portability regime. The ad started with a family moving from a yellow
painted building to a larger and more elegant one painted red with the guy
saying ‘finally’. One key element in the ad is that the family moved with the
yellow painted house number; this is to let the consumers know that you can
still retain your phone number (MSISDN) despite porting.
Filo: Interesting, waiting for
Glo
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