Beyoncé’s Album Breaks iTunes Sales Record, Sold 828,773 Copies in 3 Days

Late Thursday night, singer Beyoncé released a new album exclusively on iTunes, with significant promotion both on the iTunes Store and across social media.

In a press release yesterday, Apple said the album is the fastest selling ever on the iTunes Store, moving 828,773 units worldwide in its first three days of availability. The album sold 617,213 copies in the U.S., and went to number one on the iTunes chart in 104 countries.

Beyoncé’s self-titled album, which is the singer’s fifth solo studio album, breaks the previous one-week iTunes record, set by Taylor Swift's "Red" when it sold 465,000 in the week ending Oct. 28, 2012.

The album is currently featured in every slot on the promotion carousel at the top of the iTunes Store. It is dubbed a "visual album" because each song has an accompanying music video.