The first set of Kimye's baby photos could be worth 7 to 8 figures - Howard Bragman

The birth of Kim Kardashian and Kanye West's daughter on Saturday caused a frenzy that is getting even hotter. Because the race is on to see just what this baby looks like, and when it comes to getting the first glimpse, this tiny tot means big business.

At press time, details about the baby and the birth were unavailable, with Kardashian's sister Khloe tweeting on Sunday: "More info will come when the time is right!"

But we do know that baby Kimye was born "with a price on her head," says Howard Bragman, vice chairman of Reputation.com. "Can you imagine being a paparazzi and snapping a photo of this baby? There's probably incredible security at the hospital right now." Because you can bet that the Kardashians, a family who have branded themselves into a multimillion-dollar empire, are keeping that baby's face under close watch.

"You're not going to see the photos until they intend for you to see the photos," says Bragman, who estimates that the couple already know exactly how and when they'll release the first sought-after snapshots. "It's something that was very well planned in advance, probably the minute the pregnancy test came out positive."

A photo spread of the happy family is "one of the biggest gets of the year," says Bragman. "Who wouldn't want to see this baby? They're a beautiful couple, so the baby is probably beautiful too."

While some celebs take alternate routes to share their happy news with the world -- Jay-Z and Beyonc released the first pictures of their daughter, Blue Ivy Carter, on Tumblr -- don't expect Kardashian, 32, and West, 36, to miss out on this massive moneymaking endeavor, says Bragman.

He estimates that the first photos will fetch "7 to 8 figures," and we'll see them "on a big magazine, and certainly their reality show....it's an opportunity to make money. You know Kris, she doesn't like to leave money on the table," Bragman says of Kim's notoriously business-minded momager (that's a mom who's also a manager), Kris Jenner.

Source: usatoday